For over 8 + years I get that question.  You would think after 3172 days, after 4,567,680 minutes, I would have an easy, clear answer.  But it is a difficult to provide a simple answer.  Our tag line is ‘Simplifying Technology’ so again, you would think that would be easy.  But we struggle to answer.  Why is it so difficult to explain?  In fairness, we struggle because we are a relationship company.  We partner with companies to help them with their technology. And we don’t use the word partner lightly.  

Is your technology easy?  Does your technology tell you when and where your next sale will occur?  Does your technology allow you to inspect a restaurant to ensure your franchisee is meeting your expectations?  Maybe all of that information is on a sheet of paper somewhere because you don’t use Technology.  What would happen to your business if all that paper when up in flames or just got wet?  Do you even know to how to turn off your iPhone?  What about printing a report from that iPhone?  Do you even print anymore?  What would happen if the world as you know it, changed?  If a global pandemic came along…technology can help.  

“What do you do for a living?”….I often respond with my typical dry sense of humor…”oh, just 0’s and 1’s…” because that’s really what we do.  We put a lot…and I mean a lot of zeros and ones in the correct sequence and interestingly enough, it allows our customers to…save lives, it allows them to efficiently and quickly sell hundreds of thousands of dollars of inventory.  Or in one situation, it enables field service technicians to work on instruments that test for myeloma and genetic disease…all while off the grid (no cellular, no wifi).  It allows for inspections of water systems, fork-lifts, business, etc.  

As you can see, providing clarity is not exactly straight forward.  But it should be.  It needs to be.  We work on providing clarity to your technology.  We simply technology.